Ladbrokes

📜 Background

Ladbrokes is a world leader in sports betting and gambling. The Ladbrokes Sports Betting App was outdated, it needed a facelift and a better infrastructure to support its users. Ladbrokes decided to undertake a large-scale project of building a mobile app from scratch (iOS, Android) to attract new customers by covering continuous improvement of the customer experience. This has entitled us to start from scratch building requirements from the group up. The project had ambitious goals and aggressive delivery timelines.

📝 Description

As a Product Owner and Scrum Master, I was leading the innovation and development throughout the complete mobile product lifecycle, helping to define and manage delivery of the Ladbrokes sports betting app (iOS, Android). Worked closely with the senior stakeholders to understand their needs, translate those into features, drive planning and effectively eliminate dependencies between various teams. Coached and mentored a team of software engineers, QAs, BAs in agile ways of working to ensure on time and consistent incremental delivery.

🚚 Outcome

A mobile app that lets your customers:

• create an account quickly and securely
• add funds to the account
• place bets
• view balances and transactions
• and get notifications

New mobile apps resulted in 10k new downloads in the first month.

Incremental outcome driven delivery.

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🤯 Challenges overcome

Lack of agile mindset and knowledge

Desire to deliver more than MVP

Junior team members

Limited time-scales